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Staff cites record New Year's Eve attendance and readies international marketing for new flights
Summary
Staff reported 220,000 on-site New Year's Eve attendees and 6.9 million TV viewers; the commission's marketing team described plans to promote new Icelandair and Aer Lingus flights and ongoing programs such as Dine Nashville.
Dina (last name not provided), staff, summarized the New Year’s Eve event and broader marketing activity, saying the live broadcast on CBS drew an estimated 6.9 million viewers and that on-site attendance at Bicentennial Park reached a record 220,000.
Dina said the broadcast functioned as “a 5 hour commercial for Nashville” and that event-related outreach and partnerships included a sober space, safe-bar training, outreach partners such…
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