District rolls out bond messaging; estimates $0.99 per $1,000 assessed value

Director Alex Pulaski briefed the board on the district’s communications plan for a proposed bond measure and described next steps for outreach to parent‑teacher organizations and the wider community.

“We estimate that the additional cost for the taxpayer would be $0.99 per $1,000 of assessed value, just about $25 a month for a median home within the district,” Pulaski said while summarizing the plan’s financial headline.

Pulaski described three high‑level messages to guide outreach — repair, secure and prepare — and said the communications team will supply board members with one‑page talking points and printed materials for community conversations. The district will film testimonial videos, increase social media posting cadence and produce collateral that repeats the same key messages across formats.

Jeremy Wright, the district’s communications consultant, said the prepare/secure/repair framings were chosen to mirror what polling shows residents care about: modern learning spaces, safety and building systems such as HVAC and roofing. Wright said the goal is to keep messages short and repeat them across channels so they are easy for community members to recall.

Pulaski said staff filed the first county disclosure and expects a measure number soon; he also outlined opportunities for parents to volunteer on outreach. The presentation listed proposed projects including work at Fowler and four elementary schools, auditorium upgrades at Tualatin and Tigard high schools, district‑wide infrastructure, and technology and curriculum investments.

The board asked for copies of the PSO presentation; Pulaski said talking points and printed materials would be distributed to board members in the next one to two weeks.