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Council approves comprehensive plan to restructure Roseville Transit, adds on‑demand zones and RapidLink connections
Summary
Roseville City Council approved a Comprehensive Operational Analysis on Feb. 5 that restructures bus routes, expands on‑demand zone service, and adds RapidLink connections to regional rail to shorten travel times and increase frequency.
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The Roseville City Council voted Feb. 5 to approve a Comprehensive Operational Analysis (COA) that restructures Roseville Transit service, adds zone‑based on‑demand service, expands commuter and rapid connections and sets a phased timeline for implementation.
Public Works Director Jason Schakowsky and Ed Schofield of the city’s alternative transportation division framed the COA as a response to long‑term ridership decline and changing travel patterns since the pandemic. Schofield noted the system peaked with about 402,000 riders in 2014 and recorded roughly 80,000 riders in the most recent fiscal year. Consultant Raul Kumar of Innovate Mobility said the study relied on an unusually extensive public‑engagement effort — more than 11,000 residents reached and more than 1,000 responses — and that frequency was the top request from riders.
The council‑approved “preferred service plan” reorganizes routes to reduce travel and wait times, introduces expanded on‑demand zones intended to lower average wait times to 12–20 minutes, targets route frequencies averaging every 30 minutes on many corridors, and proposes a RapidLink electric vehicle connection to the Watt/I‑80 light‑rail station. The consultant estimated travel‑time savings on many trips of 30–40% under the proposed plan compared with current service patterns.
Pettengill and consultant materials presented expected costs for the preferred plan that staff said would amount to roughly a 7.5–8% increase over current contract costs; staff said further evaluation may reduce initial estimates. The COA envisions a phased rollout and repeated public outreach at each phase; staff told the council the transit program is largely funded by Local Transportation Funds rather than the general fund.
Public commenters and riders at the meeting supported the preferred plan and the zone on‑demand approach, and several residents described on‑demand (Arrow) service as already helpful. Council members voted unanimously to approve the COA and direct staff to begin implementing the plan in phases with commission reviews and public check‑ins.

