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Old School Square reports rising attendance, bigger exhibitions and new sponsorship pushes
Summary
Old School Square reported a 13% year-over-year increase in campus visits, museum exhibitions including Icons of Art, steady event programming and sponsorship outreach; DDA and Old School Square staff described plans to build paid sponsorships for summer concerts and improve digital marketing.
Old School Square staff updated the DDA Feb. 10 on museum programming, visitor engagement and event economics, reporting a 13% increase in campus visits year over year and several new exhibitions and sponsorship initiatives.
Mariska (museum) and Susan (Old School Square) said the campus saw about 464,000 visits from Feb. 1, 2024 to Jan. 30, 2025, and the museum opened a multicultural youth art exhibition that…
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