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KLM lodge posts higher revenue in 2024 after operations overhaul; managers target data‑driven marketing
Summary
Staff reported that the Katherine Legge Memorial (KLM) lodge increased revenue in 2024 by shifting to higher‑value weekend bookings and by streamlining operations; the report described facility upgrades, new booking processes, and a CRM that staff say improved lead conversion.
KLM lodge staff told the Hinsdale Parks and Recreation Commission on Tuesday that changes in operations and marketing produced stronger revenue in 2024 even as total booking counts fell.
Why it matters: KLM is a village rental facility and revenue center; the department said targeting higher‑value weekend bookings and improving lead follow‑up increased revenue while reducing some operating costs.
Parks staff described an operational restructuring: the department implemented a CRM to capture and follow leads, reduced custodial costs by moving to a per‑event fee model and doing more setup in‑house when feasible, and adjusted weekday minimum rental hours from five to three to attract incremental…
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