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KLM lodge revenues rise as staff refurbishments and targeted marketing trim costs, officials say
Summary
Staff reported higher revenue in 2024 at KLM lodge driven by fewer, higher‑value weekend bookings, a new CRM and several facility upgrades intended to support bookings and marketing.
Mike (staff member) told the Parks and Recreation Commission on Feb. 11 that KLM lodge posted higher revenue in 2024 despite fewer total bookings, a result the department attributed to prioritizing higher‑value weekend events and implementing operational changes.
“Before, we had a minimum of five hours [weekday rentals]; we broke it down to a minimum of three and we saw more people liking that,” Mike said, describing a shift to higher‑value weekend bookings and a restructured hourly minimum that…
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