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Parks & Rec presents Placer AI data showing growing Vine Street Market attendance; software subscription costs disclosed
Summary
Staff presented aggregated cell‑phone data from Placer AI showing steady visitor growth at the Vine Street Market, with the 2024 season reporting 17,500 unique visitors and 28,800 total visits; staff said the city pays about $24,000–$25,000 per year for the service.
O'Fallon City parks staff presented a monthly parks and recreation report on the Vine Street Market using Placer AI location‑data analytics, showing multi‑year growth and visitor demographics.
Andrew (parks and recreation staff) said Placer AI provides historical and real‑time data back to February 2017 and noted the market began in 2019. He reported visitor counts by year: "12,000 visitors in 2022, 16,600 visitors in 2023, and…
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