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Mount Lebanon communications director outlines website, newsletter and social media goals
Summary
Director of communications Brandy Smith presented midyear metrics and a two-year website plan, saying the district logged about 250,000 unique users in a recent school year and that newsletters show unusually high open rates.
Brandy Smith, the district's director of communications, presented a midyear update to the Mount Lebanon School District Board of School Directors on Feb. 10 outlining the communications department's roles, metrics and near-term plans.
Smith said the department's work includes internal and external communications, website management, social media engagement and monitoring, issue management, media relations, speech and presentation development, and help with event planning. "At a high level, those are the roles and responsibilities of the communications department," she said.
The presentation included baseline metrics Smith said the department will use to measure future progress. For the period from July 1, 2023, to July 1, 2024, Smith reported about 250,000 unique users to the district website and…
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