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Downtown Alliance reports steady visitor numbers, event growth and expanded ambassador services
Summary
Downtown Alliance told council it recorded about 20.7 million "customer days" in the prior year, growth in several major events and nearly 1 million social media engagements; staff outlined ambassador outreach, farmers market economic impact and plans to monitor office worker return and infrastructure needs ahead of the 2034 Olympics.
The Downtown Alliance presented its annual informational update to the Salt Lake City Council, reporting stable downtown visitation, growth in major public events and expanded hospitality and outreach services.
Dee Brewer, executive director of the Downtown Alliance, said the group measured about 20.7 million "customer days" last year, a 3.5% increase over 2023. Brewer credited shopping, conventions, events at Delta Center, and Salt Palace activity for the highest visitation days.
The alliance said worker volumes remain below pre‑pandemic…
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