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Council approves DeAndrea handbook change to allow single freestanding sign at DeAndrea Pointe with design limits

2256225 · February 10, 2025
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Summary

Bill 2829 was adopted to allow one freestanding sign at DeAndrea Pointe Commercial Center with limits (one sign, within 30 feet of right‑of‑way, max height 25 feet, max area 200 sq ft, minimum letter height 9 inches); staff removed content‑based restrictions and streamlined review.

The Sparks City Council unanimously adopted Bill 2829 to amend the DeAndrea Development Standards Handbook to permit a single freestanding sign at the DeAndrea Pointe Commercial Center, subject to specific design standards.

Planner Kobe Guano told the council the amendment limits freestanding signage to DeAndrea Pointe (the commercial center parcels), requires that a freestanding sign be within 30 feet of the public right‑of‑way, caps maximum height at 25 feet and maximum sign face at 200 square feet, and specifies that at least 50 percent of the letters and numbers on the sign have a copy height of nine inches or greater. The amendment also removes content‑based sign standards from the handbook — language staff said was intended to comply with First Amendment protections — and removes a requirement that the private DeAndrea Design Control Committee approve commercial signage prior to issuance of a city sign permit.

Guano said the standards were coordinated with the applicant and are intended to ensure compatibility with the adjacent commercial center, which has a similarly sized freestanding sign approved previously. He said the changes do not alter land‑use or acreage or change density; staff mailed more than 2,600 notices and published public notice in the Reno Gazette‑Journal as required. As of the meeting, staff had received no written public comment.

Council Member Anderson moved to adopt the amendment and Council Member Abbott seconded; the motion carried unanimously.

Why it matters: the handbook amendment provides a narrowly confined freestanding sign option for a specific commercial center while limiting size and location to protect nearby residential areas and to avoid content‑based review by the city.