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Albany County approves one-year extension with media firm for Shaker Place recruitment and census marketing
Summary
The county approved a one-year extension of a media and marketing contract for Shaker Place Rehabilitation and Nursing Center to shift part of the vendor's work toward staff recruitment while maintaining census marketing; the extension was presented by Executive Director Mark Ralston and approved by the board.
Albany County approved a one-year extension of a media and marketing contract for Shaker Place Rehabilitation and Nursing Center to continue census marketing and shift more work toward recruiting staff.
Executive Director Mark Ralston presented the proposal, saying the county was "looking to exercise the second, year extension on the contract" and described it as "a 1 year extension, hundred and $1,000." Ralston said the vendor handles the facility's website, social media, search-engine optimization and video production and that a new recruitment video for the nurse aide training program is scheduled to be shot next month.
The presentation said…
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