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City multimedia team reports expanded social presence, flags costly federal accessibility rule
Summary
City multimedia staff told commissioners they now run 35 social accounts and hundreds of hours of local programming, and warned that a recent U.S. Department of Justice accessibility rule will significantly raise video-captioning and audio-description costs beginning in 2027.
City multimedia staff gave the City Commission an update Jan. 27 on the municipality’s social media and video operations, reporting growth in followers and program hours while warning commissioners that new federal accessibility requirements will add substantial labor and expense.
The presentation, led by James Curtis, multimedia coordinator and public information officer, and David Hawksworth, multimedia specialist, outlined metrics for Facebook, Instagram, YouTube and X as well as Channel 20 programming. Curtis said he manages the city’s public-facing social work and has overseen the creation or consolidation of numerous department accounts since July 2021. “I’ve been at this particular position since July of 20 21,” Curtis told commissioners.
The report said the city now oversees roughly 35 social accounts across four…
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