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Delaware County rolls out 24/7 'Test and Go' kiosks and expands social media outreach
Summary
Staff presented a communications recap highlighting growth in social media reach, earned media and the county’s automated 'Test and Go' kiosks, which dispense free tests and basic supplies around the clock.
With communications specialist Matt Rankin absent because of illness, Laura (director, Delaware County Health Department) reviewed the department’s 2024 communications performance and demonstrated the department’s new Test and Go kiosks.
Laura said the department has seen follower and reach increases on Facebook and has started an X account. She reviewed earned‑media coverage for events such as the Test and Go kiosks, backpack giveaways and Delco Revive community trainings. Video materials produced by the department were also highlighted as tools to make data and program results more digestible for the public.
On the Test and Go kiosks, staff described machines placed outside department offices and at other public sites that dispense self‑tests, condoms, hygienic supplies and first‑aid kits free of charge. "They're fully automated. You don't need to wait for a clinic to be open. And they're 24 hours a day, 365 days a year," Laura said. Staff said kiosks are intended to offer a one‑stop, low‑barrier option for basic public‑health resources and that the county has paired the kiosks with paid ad placements (bus shelters, billboards) and short videos demonstrating the service.
Ending — outreach goals: staff said the communications program will continue to use earned and paid media to promote programs and that the department is seeking ways to make annual program statistics more digestible for the public through videos and targeted campaigns.
