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Communications staff outline bond outreach, new district magazine and digital engagement gains
Summary
The district communications team reported on a year of election-related outreach, a new district magazine (Scoop 320), a successful bond campaign and digital metrics including translation requests and social media engagement.
Communications and community relations staff presented an overview of outreach work tied to levy and bond elections, described a new district magazine and reported digital engagement metrics to the board.
Elle Warmoth, communications director, reviewed work completed during the recent levy and bond campaigns, saying the office mailed a 2016 final bond report to all households after completing projects from the 2016 bond and used lessons from successful levies to support the 2024 bond campaign. Warmoth described a multifaceted campaign that included earned media, branded materials, yard signs with QR codes and short videos; she said the bond passed with 64% of the vote.
Warmoth noted award recognition for district publications and introduced Scoop 320, a district magazine mailed to approximately 20,000 households. Video and social strategies included short-form reels that attracted views from people who do not follow district social accounts. Communications staff said one Ready for the Future video recorded thousands of views and that nearly half of those viewers were not current social followers, expanding reach beyond families who already follow district channels.
Allison Hollingsworth, digital media lead, briefed the board on website and social-media goals. The office launched a new website in the prior fall and is tracking engagement metrics including bounce rates and news-page views. The communications team reported more than 1,500 translation requests on the new website in the past year (about 40% Spanish and 20% Ukrainian), with Sumner High School and Daffodil Valley generating the highest translation activity.
Staff described Peachjar (an electronic flyer distribution tool) usage goals to increase internal flyers and actions taken by families after receiving notices. Board members praised the communications team for the scope of the campaign and for producing measurable evidence of outreach results. Several board members commended staff for both election work and routine daily communications.
