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Regional competitiveness plan highlights talent campaign, asks Georgetown and Scott County to renew funding
Summary
Commerce Lexington and regional partners updated Georgetown City Council and Scott County leaders on a yearlong talent- and job-attraction campaign, reported early digital metrics and asked local governments to consider repeat funding for the regional competitiveness plan.
At a Georgetown City Council and Scott county fiscal court workshop, Andy Johnson, chief policy officer and regional engagement director for Commerce Lexington, updated local leaders on the regional competitiveness plan and the organization’s talent-attraction campaign.
Johnson said the plan aims “to increase jobs, good paying jobs in the region, and … to attract and retain the talent that we need to support those industries,” and presented early digital performance metrics from the campaign launched this fall.
The campaign, Johnson said, launched its digital ads on Oct. 1 and ran through January in the first phase. Commerce Lexington reported more than 1,000,000 unique impressions, about 3,500,000 total impressions, roughly 20,000 site visits to the campaign site and more than 78,000 engagements; more than 300 users clicked from…
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