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Littleton communications staff and NextGen discuss newsletter, social strategy and text alerts to reach younger residents
Summary
David Gilbert, the city’s senior media strategist, discussed communications options with NextGen members including the limits on individual-board newsletters, use of the Littleton Report and Visit Littleton channels, possible text notifications, mailers, Instagram stories and city council preview posts as ways to reach under‑40 residents.
David Gilbert, senior media strategist for the City of Littleton, outlined the city communications department’s tools and invited the NextGen Advisory Board to collaborate on formats and channels to reach younger residents.
“I'm in the process of getting a new director,” David Gilbert said, adding the new hire will help reshape communications strategy. He described existing municipal channels — the print Littleton Report, e-newsletters and Visit Littleton marketing accounts — and said the department is experimenting with Instagram Stories and reels on the Visit Littleton accounts as a lower-risk place to test new formats.
Gilbert told the board an NGAB-specific newsletter would have limited precedent and likely require review by the city manager’s office and the city…
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