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Boulder creates Lodging Business Assessment Area to boost tourism marketing, funds to be industry-led
Summary
The council unanimously approved ordinance 86-83 to establish a 2% Lodging Business Assessment Area (ELBA) to fund VisitBoulder marketing and sales efforts, with the charge paid by visitors and governance shared with city representatives.
The Boulder City Council on Thursday adopted ordinance 86-83 to create a Lodging Business Assessment Area (ELBA), a tourism-improvement district that will assess lodging revenues to fund destination marketing and sales.
VisitBoulder led the industry-driven effort; Charlene Hoffman, VisitBoulder CEO, told council the proposed 2% assessment is expected to generate about $2.1 million in the first year (based on historical revenue) and would be paid by visitors. The assessment would add roughly $4 per night on a $200 room. VisitBoulder and the lodging…
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