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County tourism director reports growing digital marketing, film activity and battlefield preservation plans
Summary
The county’s visitors bureau described an increased focus on digital advertising, regional partnerships, film production returning after tax-credit restoration, and a proposed Hope's Run Civil War battlefield park that the bureau seeks to promote.
Mark Jordan, speaking for the county’s Convention & Visitors Bureau (CVB), updated the commission on marketing, film and agritourism work and requested continued support for regional partnerships and event grants.
Jordan said the bureau is shifting advertising dollars toward digital channels and video and expects a larger regional marketing push with Jefferson and Morgan counties to amplify results. “We’re gonna put a little bit more money into dual ads, some YouTube videos,” he said, describing recent…
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