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Tourism director: hotel-occupancy tax collections steady; Zartico sample data shows visitors drive restaurant and retail spending
Summary
Director of tourism Chris Ruggia told council that hotel-occupancy tax collections were slightly higher than last year and presented Zartico mobile-device sample data showing that a majority of restaurant and retail spending observed by the dashboard was from visitors.
Chris Ruggia, Alpine’s director of tourism, briefed the council on visitor data the city obtains through a shared subscription to Zartico’s visitor dashboard and on hotel-occupancy tax collections.
Ruggia cautioned that Zartico’s numbers are a sample: “This is a sample because it requires someone…they’ve opted into an app on their phone,” he said, and the dashboard “anonymizes it.” He said Zartico correlates device-location samples with credit-card activity and that the dashboard gives a useful guideline rather than a definitive count.
Ruggia…
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