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Communications report: Kirkland newsletters, social media and podcast show steady reach; staff plan mailed newsletter, chatbot and dedicated safety channels
Summary
Communications staff presented a 2024 year-end dashboard showing stable newsletter subscriptions (about 9,200) and a high open rate (43%), steady website traffic and growing podcast downloads. Staff previewed planned initiatives including a mailed newsletter, an Ask Kirkland chatbot and dedicated police and fire social channels.
The City of Kirkland’s communications team presented a year-end dashboard on Jan. 21 summarizing email newsletters, social media, earned media and web traffic for 2024 and outlined priorities for 2025.
Communications Program Manager reported that the city’s flagship email newsletter, This Week in Kirkland, had roughly 9,200 subscribers and an average open rate of about 43%, a rate the presenter characterized as strong for…
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