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Donald M. Gay Performing Arts Center reports growing rentals, outlines booking policy to protect school events
Summary
The Auburn School Committee heard an update on the Donald M. Gay Performing Arts Center’s first six months of operation as an events venue, including attendance figures, major bookings, marketing plans, and a new “first hold” process intended to preserve dates for school events.
Lily, event coordinator for the Donald M. Gay Performing Arts Center and project coordinator for the School-Based Food Hub, told the Auburn School Committee on Feb. 5 that the auditorium has hosted roughly 38 events since she was hired and has welcomed about 12,000 visitors total since 2024.
The update matters because the DMG is being used both for school programs and as a community rental venue; committee members asked how the district will protect dates for school activities as outside demand grows.
Lily said the center recorded “just under 10,000” attendees in 2024 and “around 2,400 so far” in 2025, and highlighted several high-attendance events: the recent Vocal 2 Festival drew a crowd of 1,100, and the district provided a live stream to the cafeteria with 377 students watching. She…
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