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CRA reports strong online interest but low turnout for December 'Nights in Northwood Village'
Summary
Stephanie Swimmer, marketing coordinator for the West Palm Beach Community Redevelopment Agency, told the board Monday that the December installment of “Nights in Northwood Village” produced strong digital engagement but limited in-person attendance.
Stephanie Swimmer, marketing coordinator for the West Palm Beach Community Redevelopment Agency, told the board Monday that the December installment of “Nights in Northwood Village” produced strong digital engagement but limited in-person attendance.
The quarterly event, designed to highlight Northwood Village businesses during nearby construction and support economic development, drew about 208 Eventbrite registrations and 748 interactions with the CRA’s Facebook ad campaign, Swimmer said. But actual attendance was “very low,” and only seven people completed the event survey.
The results matter because the CRA uses…
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