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Sweetwater County tourism board reports rising visitation, $86 million in visitor spending
Summary
Sweetwater County Bridal and Tourism Board presented its 2024 annual report to the Rock Springs City Council, describing lodging-tax-funded marketing, visitor growth, a Flaming Gorge byway grant and a feasibility study for an indoor sports facility.
Janessa Meredith, chief executive officer of the Sweetwater County Bridal and Tourism Board, told the Rock Springs City Council on Feb. 4 that the board’s 2024 marketing work helped increase visitation and generated an estimated $86 million in visitor spending.
Meredith said the county’s 4% lodging tax (2% statewide, 2% local) is legally limited to marketing and visitor-generation activities. She told council members that 79% of the board’s budget went to marketing in 2024, with 7% allocated to event grants, 3% to chamber block grants, 3% to the events complex and 8% for administration.
The board reported steadier visitor traffic at the Elk Street visitor center, a 23% year-over-year rise in visitation in 2023 and an 11% increase the…
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