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Board allows slightly larger Aldi wall sign on Government Street parcel
Summary
The board approved a variance to permit a 75-square-foot illuminated wall sign for Aldi at a Government Street shopping center, noting the replacement sign is smaller than the previous multi-tenant panel it replaces.
The Mobile City Board of Adjustment approved on Feb. 3 a variance allowing an Aldi tenant a 74.97-square-foot illuminated wall sign along the Government Street corridor, exceeding the 64-square-foot code limit for that frontage type.
Jennifer Jackson, describing the request, said the sign replaces earlier, larger signage associated with a previous Winn-Dixie tenant and that the proposed 75-square-foot illuminated sign is smaller than the historical sign that had served the shopping center. She said the monument sign panel will be altered to display Aldi as the anchor tenant.
Staff confirmed signs in historic districts are not permitted to be internally illuminated, and the board discussed that history of the shopping center’s prior signage. The transcript shows public comments opposed to the application were submitted in writing; however, a board member who lives nearby said he supported the request, calling it reasonable and noting the applicant’s proposed sign is smaller than the prior signage.
The board moved and approved the application as presented. The transcript does not record a detailed roll call tally in the excerpt; the motion carried following the second.
