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Kankakee County Convention & Visitors Bureau reports increased hotel occupancy and visitor engagement in 2024
Summary
Nicole Gavin, director of the Kankakee County Convention & Visitors Bureau, told the City Council that visitor metrics improved in 2024, with a jump in hotel occupancy and new marketing campaigns planned for 2025.
Nicole Gavin, director of the Kankakee County Convention & Visitors Bureau, presented a year-in-review to the Kankakee City Council on Feb. 3, reporting higher hotel occupancy and increased online engagement in 2024.
Gavin said the bureau’s 2024 calendar-year metrics show 15.4% of people in Kankakee County met the bureau’s definition of a visitor (present in the county for more than two hours and less than two weeks), and that visitors accounted for 9% of total county spend. Hotel occupancy rose from 51% in 2023 to 61% in 2024, and the bureau recorded a 25%…
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