Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Wheat Ridge Council Opens Debate on Allowing Digital Billboards, City‑owned Electronic Signs
Summary
City staff and advertising companies briefed City Council on options to amend sign code to permit digital billboards and to create a new category for signs on city‑owned property; councilors raised concerns about visual impacts, content control and procurement for public‑private partnerships.
Wheat Ridge City Council members on Monday moved to study possible changes to the city’s sign code that would allow some digital billboards and create a consistent category for electronic signs on city‑owned property. The discussion followed public comment from an outdoor‑advertising representative and presentations from city planning staff and representatives of Lamar Advertising.
The item matters because the council would need to amend city code if it wants to allow digital billboards that are currently prohibited, decide whether to permit digital signs on city property, and determine whether to pursue public‑private partnerships to install and operate such signs.
OutFront Media representative Steve Shin urged council consideration of digital billboards and recommended following the public procurement process if the city allows advertising on city property. “If you decide to move forward with this, with allowing digital billboards on public or private property, we would be very interested in this opportunity,” Shin said. He identified his company as OutFront Media and said the firm operates billboards on the I‑70 corridor.
City planning staff explained the regulatory steps needed to change the prohibition.…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
