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Lane County approves $470,488 in rural tourism marketing funds, seeks five‑year McKenzie River services agreement
Summary
The board approved $470,488 in 2025 rural tourism marketing (RTMP) allocations to 10 rural cities and authorized a five‑year request for proposals for McKenzie River area services to support recovery and long‑term planning.
Lane County commissioners voted Feb. 4 to allocate $470,488 in 2025 rural tourism marketing program funds to 10 rural cities and to authorize a five‑year request for proposals to administer McKenzie River area tourism programs.
Jason Harris, the county’s economic development manager, presented the program and said the RTMP is funded from the county’s 3% transient lodging tax (TLT). He said the program’s objective is to induce visitation, extend stays and support return visitors to rural communities. "We are here…
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