Spanish Fork City presented branding and an opening timeline for its new recreation complex on Feb. 4, unveiling the name Spanish Fork Fit City Center and the facility’s primary logo.

The nut graf: city parks and recreation officials said the brand and signage are a milestone for the facility’s public rollout; staff also outlined construction progress, pool sequencing and an anticipated schedule for soft and grand openings.

Dale Robinson, the city’s parks and recreation director, walked council members through the logo, color palette and intended uses of the brand across uniforms and promotional material. Robinson said the interior construction is on track for substantial completion this fall and that staff are planning soft openings in October with a target grand opening in November, “assuming everything goes okay.”

Robinson said the project includes multiple pools inside the building — he described “six different pools” that require specialist subcontractors — and an outdoor aquatic area that will open later, likely the late spring or summer after the facility’s indoor portion opens. “We are planning right now to open the indoor portion of the facility… then the outdoor aquatic center… will open probably late spring and summer the next year,” Robinson said.

City Manager Seth Perrens and Robinson answered questions at the meeting about membership and fee timing. Robinson said proposed membership and admission fees have been posted and will be proposed formally as part of the city’s budget process; the council would review those rates during the budget hearings (staff identified July as the normal budget approval time). Perrens said the posted fees are “proposed” until the council approves them as part of the budget.

Council members pressed staff on the items that remain on the critical path: Robinson cited the pool contractors and the wood gym floors (the floors must be installed last and require long cure times) as scheduling sensitivities. He also described the senior-center amenities — banquet room, stage, art room and kilns — and said senior programming will be expanded in the new facility.

The presentation included renderings and a style guide created by Redcor Brands (the same firm the city used for its earlier municipal rebrand). Robinson said the outdoor aquatics component will include a program pool, a lazy river, a zero-depth area and tall water slides. He said the project team will post updates on the city’s website and social channels as construction progresses.

No formal council vote was required or taken on branding; Robinson said staff will bring membership fee proposals to the budget process for formal council action.