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Spanish Fork unveils 'Fit City Center' brand for new recreation complex; soft openings targeted this fall
Summary
City staff unveiled the name and visual brand for the new recreation center, now called the Spanish Fork Fit City Center, and staff gave construction and opening estimates including soft openings in October and a possible grand opening in November, with outdoor aquatics expected the following spring.
Spanish Fork City presented branding and an opening timeline for its new recreation complex on Feb. 4, unveiling the name Spanish Fork Fit City Center and the facility’s primary logo.
The nut graf: city parks and recreation officials said the brand and signage are a milestone for the facility’s public rollout; staff also outlined construction progress, pool sequencing and an anticipated schedule for soft and grand openings.
Dale Robinson, the city’s parks and recreation director, walked council members through the logo, color palette and intended uses of the brand across uniforms and promotional material. Robinson said the interior construction is on track for…
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