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Council reviews American Junior Golf Association sponsorship request; no action taken
Summary
Staff presented a late request to fund a $50,000 title sponsorship for a May AJGA junior tournament at Santa Rosa Beach Golf Club; council suggested the group apply through the regular event-grant cycle and asked staff to seek lower-cost options.
The council considered a late request to provide title sponsorship funding for an American Junior Golf Association (AJGA) tournament scheduled for May at the Santa Rosa Beach Golf Club.
Matt Algern explained the AJGA is a national junior-golf nonprofit that would bring about 78 players and accompanying families; organizers said the event would generate roughly 300 room nights. The group requested $50,000 to be the title sponsor and indicated interest in making the event an annual commitment, but staff noted the county’s event-sponsorship application window had already opened and that the regular event-grant process was the typical route for this type of request.
Council members discussed timing and cost. Several members suggested the organizer pursue an event-grant application and recommended staff ask the AJGA whether it would accept a smaller county contribution for 2025. Staff said $10,000 had been budgeted in the sales line item for a golf tournament that will not occur and that those funds could be repurposed, but the AJGA’s stated minimum sponsorship ask was higher than that amount.
Decision: Council did not approve funding on the spot. Staff was asked to relay that the AJGA should apply through normal event-grant protocols for future years, and to ask whether the organization would accept a smaller sponsorship for 2025 given existing budget lines.
Ending: No formal motion or funding authorization was recorded; council members offered feedback on timing and suggested potential alternate venues and partnerships if Santa Rosa elects to continue hosting the event.
