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PGA Tour presents Walton County opportunity; council asks for proposal and more time
Summary
PGA Tour representatives briefed the council on a proposed title-sponsorship event in Walton County, describing media exposure, hospitality packages and potential economic impact; council requested a formal proposal and time for budgeting and legal review.
Representatives of the PGA Tour made an informational presentation to the Tourist Development Council about the possibility of hosting a PGA Tour title event in Walton County and described branding, broadcast exposure and community programming associated with a title sponsorship.
Charles Hamrick of the PGA Tour described four sponsorship pillars — on-site brand exposure, broadcast and earned-media value, unique hospitality experiences (private tents, pro-am spots, honorary-observer positions) and local community impact through charity and…
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