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Visitor center traffic up; marketing pushes to Chicago and New York; beach operations report multiple construction projects
Summary
Directors reported visitor-center increases, marketing campaigns (including Chicago Gourmet and New York Food & Wine), group-sales leads and an overview of several beach-access and parking construction projects underway across Walton County.
Walton County tourism staff provided department updates covering group sales, the visitor center, marketing and beach operations.
Group sales: Karen Morris, director of sales, reported that fiscal-year 2024 visitor-center totals were 20,632 (a roughly 10% year-over-year increase) and that early fiscal-year 2025 visitor counts were up about 5% through November. Morris said recent industry outreach produced meeting leads and wedding and film inquiries; one RFP she cited represented about 65 rooms for a multi-night meeting.
Marketing and communications: Kelly Carter said paid social and display advertising have…
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