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Visitor study: Walton County 2023 visitors generated nearly $5 billion in direct spending, report shows
Summary
St. Germain Research presented the 2023 visitor tracking study showing nearly $5 billion in direct accommodation, dining and retail spending, 3.7 million paid room nights and support for about 41,600 jobs in Walton County.
Erin Dinkle of St. Germain Research presented the 2023 annual visitor tracking study to the Walton County Tourist Development Council, summarizing spending, visitation and market sources.
Dinkle said visitor direct spending on accommodations, dining and local retail in 2023 totaled nearly $5,000,000,000 and generated approximately $7,000,000,000 in economic impact countywide. Overnight visitors in paid accommodations produced more than 3,700,000 room nights in 2023; total visitation for…
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