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Explore Minnesota says 2023 saw record visitors, expands business and tribal grant programs
Summary
Explore Minnesota Executive Director Lauren Bennett McGinty told a legislative committee the agency reported 80.2 million visitors and a $14.1 billion economic impact for 2023, and described expanded marketing, business‑attraction and tribal grants launched with recent one‑time funding.
Lauren Bennett McGinty, executive director of Explore Minnesota, told a Minnesota legislative committee that the tourism agency recorded a milestone year in 2023 and has expanded its work to include business‑attraction and tribal grant programs.
Bennett McGinty said Explore Minnesota reported 80,200,000 visitors in 2023 and estimated the sector produced $14,100,000,000 in economic impact. She said the hospitality and tourism sector supports more than 180,000 jobs and generates about $2,300,000,000 in state and local tax revenue.
The agency, she said, operated last fiscal year with what she stated as a base budget of $18,407,000,000 and received significant one‑time funds during the most recent biennium that funded new initiatives. With that funding, Explore Minnesota launched Explore Minnesota for Business, expanded its winter marketing,…
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