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Liquor Commission reports $744 million in FY2024 sales; transfers to general fund remain primary revenue source
Summary
The New Hampshire Liquor Commission told Ways and Means it generated $744 million in retail and wholesale sales in FY2024, with roughly 81% of net revenue ultimately transferred to the general fund after statutory set‑asides. The commission described competition from large out‑of‑state retailers, e‑commerce and curbside pickup growth, and the
The New Hampshire Liquor Commission presented its FY2024 financials and retail operations to the House Ways and Means committee, reporting $744 million in sales and outlining how statutory transfers direct most net revenue to the general fund and two earmarked health funds.
Chair Joseph Molica and CFO Tina Demers summarized the agency’s role as a controlled‑jurisdiction wholesaler and retailer and said the commission is self‑funded (no general‑fund appropriation for operations). The commission reported that gross profit margins over the last decade have been relatively consistent (about 28–29%) but net profit margins fell to about 17% in FY2024 following a 10% pay raise for staff, part‑time rate increases and one‑time costs tied to a new enterprise retail system (cloud‑based replacement of a 40‑year old system).
Demers presented FY2024 mixes:…
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