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Committee advances bill requiring disclosure when paid political ads use synthetic media
Summary
House Bill 24-79, advanced by the Privileges and Elections Committee, would require paid electioneering communications that contain synthetic or materially altered image or audio to be clearly labeled; the committee reported the bill 19-2.
The House Privileges and Elections Committee voted to report House Bill 24-79, a disclosure measure that would require paid electioneering communications containing synthetic media to include a clear disclosure. The committee vote to report the bill to the full House was 19 in favor and 2 opposed.
The bill defines “synthetic media” as artificially generated or altered images or audio of a real event related to an identifiable individual that have been changed in a way a reasonable person would mistake for an authentic recording. Violations carry civil penalties and the bill references criminal sanctions up to a class 1 misdemeanor for violators.
Patron Delegate Sickles told the committee the bill is intended to stem misinformation made possible by increasingly available AI tools. “This…
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