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Aurora unveils ward-by-ward retail strategy to shore up sales-tax base, target problem centers
Summary
City planning staff presented a retail strategy that ranks retail centers by health, proposes targeted interventions (crime prevention, incentives, redevelopment), and recommends metrics for tracking results; council members asked for ward-level priority lists and ROI-oriented implementation steps.
City planning staff on Saturday presented a year-long retail strategy aimed at stabilizing and growing Aurora's retail sales-tax base, ward by ward.
Janine Rustad, director of planning and business development, told council that retail accounts for about 57% of the general fund's revenue and that the city’s work will prioritize improving tenant mixes, center appearance and attracting high-volume anchors where feasible. “Retail sales tax are 50–57 percent of the general fund revenues,” Janine said, framing the case for an active municipal role in retail retention and recruitment.
Nut grafs: Staff said they have classified Aurora retail into four categories (primary centers, shadow areas, microcenters and secondary…
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