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Mahoning County Convention & Visitors Bureau rebrands as 'Explore Mahoning'
Summary
County officials heard a presentation that the Mahoning County Convention and Visitors Bureau has launched a new identity, 'Explore Mahoning,' with refreshed marketing and a 2025 travel guide distribution plan.
The Mahoning County Convention & Visitors Bureau announced a rebrand to “Explore Mahoning” at the Jan. 30 Board of Commissioners meeting, saying the change is intended to promote tourism across the county from Lake Milton to Sebring.
A bureau representative said the new identity reflects an effort to showcase county parks, arts, museums, wineries and breweries. The presenter said a 2025 travel guide — 85,000 copies — is being prepared for distribution in Ohio, surrounding states and beyond, and that the bureau will launch refreshed brochures and a targeted website.
Why it matters: County officials said the branding and marketing campaign aim to broaden tourism and visitor spending countywide rather than concentrating promotion solely in Youngstown. Speakers framed the initiative as countywide economic development and destination marketing.
Details from the meeting: The presenter said the effort is more than a name change, describing a coordinated marketing push that includes a refreshed website, new brochures and targeted outreach. Representatives of Youngstown City Council thanked the county for facility access and partnerships and noted interest in regional promotion and camera-technology exchanges.
No formal vote was recorded on the rebranding: the item was presented as an announcement and promotional update.
