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Committee discusses branding, scope and procurement questions for Columbia Technology Incubator
Summary
At a Columbia City committee meeting, members discussed a proposed branding and marketing scope for the Columbia Technology Incubator, questions about who would pay for the work and how a proposal routed to procurement before committee review. No formal funding decisions were made.
A Columbia City committee discussed plans to create a unified brand and marketing “umbrella” for the Columbia Technology Incubator and related local entrepreneurship groups, but members said the scope of work and procurement routing were unclear and funding sources were not specified.
"Going into what I think is a super important committee discussion that I'm very excited about," said a committee member (Speaker 1), introducing the topic after the meeting approved its minutes. Committee members described a proposal from a firm identified as Crawford to develop branding that would present multiple partner organizations on a single marketing platform —“one page” —so partners such as GrowCo, university programs and other groups would appear under a common creative hub rather than as a single controlling organization.
The committee heard that a scope of work from Crawford had been prepared and — according to several speakers —…
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