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Planning commission recommends denial of LongHorn Steakhouse sign variance at Gateway Crossing
Summary
The commission recommended denying a request to exceed the number of wall signs and sign elevations for a LongHorn Steakhouse at Gateway Crossing, citing the sign ordinance's specific limits; the applicant argued the additional signage was necessary for wayfinding and brand recognition.
The Jasper City Planning Commission on Jan. 20 recommended denial of a request by Gateway Crossing (parcel 3) and its tenant LongHorn Steakhouse to exceed the number of wall signs and signed elevations permitted by the city's sign code.
Planning staff, presented by Burgess, advised denial under the city’s sign-variance criteria (cited in the packet as section 9571(a)). Burgess explained the sign ordinance permits two sign facades and a maximum of one sign per facade for a single-tenant building; the applicant proposed three facades with…
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