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Committee approves short advertising run on Greenville digital billboard and discusses Highway 45 messaging
Summary
The committee directed staff to coordinate a six‑week advertising block on a digital billboard on Highway 15 in Greenville, to be paid from economic development funds and offered at bulk rates to local partners; committee also discussed messaging for the city's Highway 45 billboard and targeting the Northeast Business Park.
The New London Economic Development Committee directed staff to coordinate advertising on a digital billboard on Highway 15 in Greenville for approximately six weeks in early spring, using city economic development funds and offering bulk, low‑cost slots to local businesses and partners.
City Administrator Chad described a prior partnership in which the city, the chamber, the school district and several businesses purchased shared digital billboard advertising on Highway 15. Chad said the prior arrangement had offered a low group rate and that “$150 for a week of advertising on a billboard” had drawn positive feedback; he quoted current prices at about $175 per week.
The nut graf:…
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