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Tourism department seeks authority to match higher revenues; launches Destination Development and 'Forever 605' stewardship
Summary
The Department of Tourism briefed the Appropriations Committee on record visitation and spending, requested budget alignment authority, outlined a new Destination Development program for rural communities and highlighted the Forever 605 stewardship initiative to manage visitor impacts.
Pierre — The South Dakota Department of Tourism told the Joint Committee on Appropriations it had a record year for visitation and visitor spending and asked for additional expenditure authority to align its budget with higher-than-expected tourism-promotion revenues and grant awards.
Secretary Jim Hagen (Hagen identified himself as the department head) led a broad briefing covering the department’s structure, fiscal requests and two new initiatives: Destination Development, a rural tourism development effort, and Forever 605, a stewardship campaign aimed at reducing overtourism impacts. "I would rather have a better quality visitor who's staying longer and spending more money," Hagen told the committee in response to questions about overtourism.
The department reported FY 2024 totals of 14.9 million…
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