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City staff proposes new resident-survey tool after 2024 data anomalies; council asks questions about bots, cost
Summary
City budget staff and data analysts told the Lewisville City Council on Jan. 27 that they intend to replace the city’s opt‑in resident survey with a statistically weighted targeted‑ad survey after staff identified likely manipulated responses in 2024.
City budget staff and data analysts described plans to replace the city’s opt‑in resident satisfaction survey with a targeted, statistically weighted survey tool to improve representativeness and to guard against manipulation.
Ashley Carlisle, Budget Manager, and James Hunke presented findings drawn from the city’s 2024 resident satisfaction survey and proposed using a third‑party platform (presented as Zen City) that deploys targeted digital ads, collects responses and weights results to reflect Census/ACS demographics. Presenters told council staff found a clear statistical anomaly in 2024 — a concentrated set of…
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