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Dawsonville DDA greenlights ‘gamified’ downtown brochure and rewards program
Summary
The DDA approved a gamified brochure and digital story map to drive downtown spending; the program uses stickers at participating businesses and redeemable brochures for downtown T‑shirts. Initial printing and sticker costs were discussed and the board approved the concept.
The City of Dawsonville Downtown Development Authority voted to approve a gamified downtown brochure program designed to drive foot traffic and spending at local businesses.
Amanda Edmonson, downtown development director, described a two‑part product: a printed brochure updated with new branding and businesses, and an online story map that lists downtown shops and attractions with embedded links. Edmonson explained the reward…
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