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Dawsonville DDA greenlights ‘gamified’ downtown brochure and rewards program
Summary
The DDA approved a gamified brochure and digital story map to drive downtown spending; the program uses stickers at participating businesses and redeemable brochures for downtown T‑shirts. Initial printing and sticker costs were discussed and the board approved the concept.
The City of Dawsonville Downtown Development Authority voted to approve a gamified downtown brochure program designed to drive foot traffic and spending at local businesses.
Amanda Edmonson, downtown development director, described a two‑part product: a printed brochure updated with new branding and businesses, and an online story map that lists downtown shops and attractions with embedded links. Edmonson explained the reward mechanic: customers visit participating businesses, spend at least $15 at a location and receive a sticker for their brochure; visitors who collect stickers from 15 businesses and meet the $15 per‑stop threshold may redeem the completed brochure at city hall for a downtown T‑shirt. Edmonson said the DDA’s direct cost per redeemed T‑shirt would be about $7 while generating an estimated $225 in downtown spending per completed brochure.
Board members asked about printing and sticker costs. Edmonson said the stickers would cost about $315 and that a 2,000‑copy print run of the brochure was planned; she said most participating businesses would provide a contribution to offset print costs. The board discussed duration ("while supplies last"), annual update cadence and distribution at city hall, stores and the welcome center; Edmonson said the digital story map makes the brochure searchable and allows seasonal or part‑time businesses to indicate limited hours.
A motion to approve the gamified brochure program passed; the transcript records the motion and a second but does not record a roll‑call tally. Board members also suggested adding promotional elements such as a front‑cover callout like "Win a free T‑shirt" and exploring a small coupon book as a future addition to the distribution package.
