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Town rolls out community‑driven brand, expands communications team and launches external newsletter
Summary
Communications staff presented a community‑informed branding package adopted by the board, described social‑media performance and newsletter engagement, and proposed a creative‑services specialist to support ongoing implementation.
Kathy, the town’s communications lead, told the board that a new town branding package — developed from community workshops, surveys and stakeholder panels — was adopted at the prior meeting and that staff will begin phased implementation in 2025. "Our brand story reflects that Huntersville is a place where people can connect, thrive and build a life," she said.
Staff emphasized that the adopted branding is more than a logo change: it includes a narrative ("thrive"), three brand pillars (connections, quality of life and future), and a set of visual elements that will be rolled out over several…
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