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Stakeholders press Senate committee to broaden Reeves’s bill on unauthorized AI use of voice, likeness; panel PBI’s measure for further study
Summary
A Senate substitute to protect voice and likeness drew industry support but also calls for broader AI‑specific language; the committee voted 8–7 to PBI the measure for further study.
Senate substitute legislation offered by Senator Reeves to add “voice or likeness” to an existing civil cause of action prompted a daylong debate Oct. 12 that included entertainment unions, tech industry representatives and civil‑liberties attorneys.
The substitute amends an existing code section to give a cause of action to people whose voice or likeness is used without consent; proponents said it protects artists, performers and public figures against unauthorized monetization and impersonation. Industry groups including the Motion Picture Association, the Recording Industry Association of America and the Recording Academy spoke in favor, describing the bill as a “modest, important update.”
Opponents and experts urged expansion to account for AI‑generated deepfakes and machine‑generated replicas. Kirk…
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