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Higher Pass tells committee its career-marketing campaign reached millions; seeks sustained funding
Summary
Kristen Bridal, founder of New Boston Creative Group, presented Higher Pass’s statewide career-marketing campaign to the Committee on Commerce, Labor and Economic Development and requested continued funding to sustain outreach and media buys.
Kristen Bridal, founder of New Boston Creative Group and the Higher Pass career-marketing campaign, told the Committee on Commerce, Labor and Economic Development that the program has grown into a statewide public–private effort aimed at keeping Kansas youth in-state by raising awareness of in-demand careers and alternative postsecondary pathways. Bridal said the effort began as seed-funded work with private industry and later leveraged federal ESSER grants: “We were able to get a $1,000,000 ESSER fund grant,” she told the committee, and added the group also received earlier multi-year funding.
Bridal said Higher Pass targets…
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