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Town launches refreshed website, chatbot and mobile app; media director asks for community photos and listings
Summary
Media Director Karen Foy previewed a website refresh (graphics, department pages, chatbot) and the town mobile app with notify-me alerts; staff asked community organizations to submit links and photos for a new community resources page.
Karen Foy, Director of Media Technology, presented a website refresh carried out under the town’s contract with CivicPlus and summarized new features available at middleboroughma.gov and through the town mobile app.
Foy said the refresh includes updated graphics, seven new department header pages (conservation; planning and community development; health; DPW; town clerk; council on aging; and an internal intranet), a chatbot trained to respond to frequently asked questions, and a mobile app with agenda center, news, job postings, calendar and an alert/notify-me subscription service. She said the chatbot is still being trained and is approximately 56–58% responsive to local queries.
Foy asked community organizations, nonprofits and photographers to send links and images for a new community resources page and to consider providing photos the media team can use on the site. Board members and residents in the meeting praised the redesign and encouraged residents who do not use social media to sign up for alerts via the site’s notify-me function.
