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Tourism industry pushes bill to create self‑assessment advisory process to fund statewide marketing and visitor management
Summary
SB 5492 would create a stakeholder advisory group to design an industry self‑assessment and oversight structure to fund sustainable, statewide tourism promotion and visitor‑management programs; supporters say the mechanism would increase marketing capacity without using general‑fund dollars.
The Senate Committee on Business, Financial Services and Trade heard extensive bipartisan testimony Jan. 29 on SB 5492, a bill to convene an industry advisory group to design a self‑assessment funding model for statewide tourism promotion and sustainable visitor management.
Staff explained the bill would create an advisory body representing lodging, beverage and food service, arts and culture, tour operators, attractions and a statewide tourism nonprofit to draft a classification structure, assessment methodology and a petition process for businesses that could be subject to an assessment. The advisory group must report back by Nov. 1, 2025, with recommended assessment rates by business class, characteristics of businesses that would benefit, and a…
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